How Long Does App Store Review Take? Current Wait Times
App review wait time directly impacts your release schedule. Both Apple and Google have improved their review times significantly, but waits still vary based on several factors. Here are the current averages and what influences review duration.
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Current Average Review Times
Apple App Store: 24-48 hours for most submissions. 90% of submissions are reviewed within 48 hours. New apps may take slightly longer than updates. Holiday periods (late November through January) often see increased wait times. Google Play: 1-7 days for new apps, 1-3 days for updates. New developer accounts face longer initial review times. Apps in sensitive categories (health, finance, kids) may take longer on both platforms.
Factors That Affect Review Time
Several factors influence how long your review takes: App complexity (simple utility vs. complex social platform), new app vs. update (new apps get more scrutiny), developer account history (clean history gets faster reviews), app category (regulated categories like health and finance take longer), and submission timing (holiday periods and major iOS/Android releases slow things down).
Reducing Wait Time
You cannot directly speed up review, but you can avoid delays: submit a clean app that passes on the first try (use NoReject AI to pre-scan), provide demo credentials if your app requires login, include clear testing notes for the reviewer, and avoid submitting during peak periods. Apple offers expedited review for critical bug fixes through a request form.
Frequently Asked Questions
Can I request faster review from Apple?
Yes. Apple offers an expedited review process for critical bug fixes and time-sensitive events. Request it through the Contact Us form in App Store Connect. Approval is not guaranteed.
Why is my Google Play review taking so long?
New developer accounts, apps in sensitive categories, and apps flagged for additional review face longer waits. If your review exceeds 14 days, contact Google Play developer support.
Does rejection reset the review clock?
Yes. After fixing and resubmitting, your app re-enters the review queue. This is why pre-submission scanning is so valuable -- it avoids the rejection-fix-resubmit cycle entirely.
Related Resources
Scan your iOS or Android app against 180+ Apple and Google review rules before submission. Catch rejection triggers early with NoReject AI.
App Store Pre-Submission CheckRun a pre-submission check before sending your app to Apple or Google. Catch compliance issues early and avoid costly rejections.
Best Practices for App Store SubmissionBattle-tested best practices for submitting to Apple App Store and Google Play. From metadata to testing to review notes.
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