App Rejected for Metadata: How to Fix Name, Description, and Screenshots
Metadata rejections are the second most common category after privacy. Your app name, description, screenshots, keywords, and promotional text all have specific rules. Here is what triggers metadata rejections and how to make your listing compliant.
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App Name and Subtitle Rules
Apple limits app names to 30 characters and subtitles to 30 characters. Neither can include generic descriptions like "best app" or "free." Google allows up to 50 characters for the app title. Both platforms prohibit trademarked terms you do not own, excessive punctuation, and all-caps text. Your name must be unique enough to avoid confusion with existing apps, especially on Apple where Guideline 4.3 (Spam) flags similar names.
Description and Screenshot Compliance
Your description must accurately reflect your app's current functionality. No promises of features you plan to add. No references to pricing that might change. Screenshots must show the actual app interface, not conceptual mockups. Apple requires screenshots from the specific device sizes you support. Google requires feature graphics to meet exact dimensions.
Keyword and Category Selection
Apple's keyword field has a 100-character limit. Do not include your app name or category name (they are searched automatically). Do not include competitor names. Google does not have a keyword field but uses your description for keyword matching. For both: avoid keyword stuffing in descriptions. Write naturally for users, not algorithms.
Frequently Asked Questions
Can I include competitor names in my keywords?
No. Both Apple and Google prohibit using competitor brand names in keywords, titles, or descriptions. This can result in rejection and potential legal issues.
How accurate do screenshots need to be?
Screenshots must show the actual, current app interface. Minor UI differences between screenshot and app are acceptable, but the screenshots must represent real functionality that exists in the submitted version.
What happens if my metadata was previously approved but is now rejected?
Guidelines change. Metadata that was compliant under old rules might violate new requirements. Update your listing to match current guidelines and resubmit.
Related Resources
Fix screenshot-related app store rejections. Requirements for Apple App Store and Google Play screenshots, dimensions, and accuracy rules.
App Store Rejection ReasonsComplete list of App Store and Google Play rejection reasons. Learn why apps get rejected and how to prevent each rejection type.
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