App Store Guidelines for Health Apps: Special Requirements
Health apps face the highest rejection rates in the App Store -- around 45%. Both Apple and Google have strict rules around medical claims, health data handling, and HealthKit integration. If you are building a health-related app, here are the additional requirements you must meet.
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Medical Claim Restrictions
Apple's Guideline 1.4 and Google's medical content policies restrict health-related claims. Your app cannot: make unsubstantiated medical claims, diagnose diseases without proper medical device classification, recommend treatments without appropriate disclaimers, replace professional medical advice without clear warnings, or present experimental treatments as established science. Every health claim in your app and metadata must be accurate and properly sourced.
Health Data Handling
Health data receives special protection on both platforms. Apple requires apps using HealthKit to: never store health data in iCloud, use health data only for the app's primary purpose, never share health data with advertising networks, and get explicit user consent for health data access. Google requires apps handling health data to: encrypt health data in transit and at rest, disclose all health data collection in the Data Safety section, and comply with applicable health data regulations.
HealthKit and Health Connect Integration
If your iOS app uses HealthKit, you need: the HealthKit entitlement properly configured, a clear explanation in your app's purpose strings for each health data type accessed, accurate health data type declarations in your App Store Connect submission, and functionality that justifies each data type you request. For Android, Google's Health Connect has similar requirements with its own set of permissions and declarations.
Frequently Asked Questions
Does my wellness app count as a health app?
If your app makes health-related claims, tracks health metrics, or accesses health data (HealthKit/Health Connect), it falls under health app guidelines. Fitness tracking, nutrition logging, and meditation apps are included.
Do I need FDA clearance for my health app?
If your app functions as a medical device (diagnostic tools, treatment recommendations), you may need FDA clearance. Apple and Google both require compliance with local medical device regulations.
Can I use health data for targeted advertising?
No. Both Apple and Google explicitly prohibit using health data for advertising purposes. This is a strict rule with zero tolerance for violations.
Related Resources
Check your iOS app against Apple's App Store Review Guidelines. Automated scanning covers all 5 guideline sections with specific fix recommendations.
App Store Rejection ReasonsComplete list of App Store and Google Play rejection reasons. Learn why apps get rejected and how to prevent each rejection type.
Privacy Policy Requirements for App StoreComplete privacy policy requirements for Apple App Store and Google Play. What must be included, where to host it, and how to keep it current.
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